Ford has been around for over a century with the first experimental car built in the year 1896. The first functional car was assembled by Henry Ford in 1903. The most notable and highly successful Model T was introduced in 1908. After 113 years, Ford has become one of the most sought after manufacturers selling over 1.18 million vehicles globally in the third quarter of 2020.
The motor company has been a popular manufacturer and has stayed more than relevant over the years. But what makes Ford so special and why should you consider your next or even your first vehicle to be a Ford? In this article, we list 5 of the top reasons why people consider buying Ford vehicles over other brands.
Innovation and technology
In a time where most factories and manufacturers of goods have to consider going green to reduce the negative impact of their products on the environment, Ford is ahead of the game.
With their eco-friendly technology, they have proved that you don’t have to compromise on performance to reduce your environmental impact. With the use of their EcoBoost technology, Ford has increased economy and reduced CO2 emissions by about 20%.
When compared to other engines of the same class, Ford rises above competitors and holds a six-year winning streak for the International Engine of the Year Award for the best engine under 1.0-litre. Combining performance with fuel efficiency, the Ford EcoBoost engine is outperforming all competitors.
The EcoBoost engine delivers great power whilst achieving 30% better fuel economy and releases 20% fewer greenhouse gasses. The engine is available in a vast majority of the Ford vehicle lineup including the Fiesta, Ecosport and Focus ranges.
With Ford being one of the most popular car manufacturers, you can be sure that you won’t have to go far to purchase one of their vehicles. If your dealership does not have the model you desire, you can rest assured knowing that due to its popularity, you won’t have to wait long for them to acquire the vehicle for you.
The popularity of Ford vehicles also ensures that genuine Ford parts are readily available. When in need of vehicle parts for maintenance or repair, your nearest dealership will be very likely to have what you need or could acquire it in a small period of time. High popularity in Ford vehicles also means that genuine Ford parts won’t cost you a fortune.
Another benefit of the popularity of Ford means that when you are ready to sell your car, there will most likely always be someone interested resulting in a higher resale price.
If you are looking for a high-performance vehicle that can keep up, Ford is definitely one to consider. If you are looking for a working vehicle that can handle the load you’ll be impressed with the capacity and towing power of Ford’s range of bakkies (pickups). In South Africa, it is estimated that about 2 000 Ranger bakkies are sold per year!
When it comes to SUVs, Ford has a variety to choose from depending on your lifestyle and needs. From smaller SUVs, if you are looking for something more affordable, to the larger SUVs perfect for driving around the entire family whether it be from school to work and back home or long road trips to your favourite vacation destination. Their SUV range is reliable and some of the safest vehicles on the road.
The confidence in their vehicles is further proven with their 4 year/120 000km warranty on newly purchased vehicles. This gives Ford drivers peace of mind knowing that FordProtect offers maintenance, extended roadside assistance, service and warranty products for your satisfaction and safety. They also offer the option for an extended warranty for an extra 2 years/20 000km.
Reliability and build quality
Ford has been known to have a robust high-quality build without breaking the bank. The J.D Power IQS rank is the industry benchmark used to measure the quality of new vehicles based on the number of problems encountered in the first 90 days of ownership per 100 vehicles. Recently, Ford managed to claim 4th place out of 33 brands in total which is quite the achievement.
It’s safe to say that when buying a Ford, drivers know what they get and will get many happy, safe kilometres from their vehicle.
Are you considering buying a new or used Ford vehicle?
When buying your first vehicle or upgrading on your current car, Ford has proven to be one of the best and most reliable brands in South Africa. With unmatched performance, great fuel economy, a wide variety of options, advanced safety features, top-of-the-range luxury trims and excellent customer service, you ought to make Ford your first choice.
If you are interested in joining the Ford family, visit Fury Ford Midrand on the corner of New & 16th Road in Randjespark, Midrand. Our staff and sales personnel are trained to not only deliver quality service but to ensure that you get the best value for your purchase. Alternatively, you can contact us on +27 (0) 10 595 0974 or visit our website here for more information. Our top-notch service will ensure that “U WILL B SATISFIED”.